"Making your dreams happen" was the bold declaration that Wealth Advisor wanted to portray to existing and potential clients in the dog-eat-dog world of investment management.

As an independent advisor under the BMO Nesbitt Burns umbrella, it was imperative that Wealth Advisor distinguish herself from her competition, so a simple, positive logomark was introduced to suggest a stand-alone company.

Dream-like imagery was implemented thoughout the marketing materials to perpetuate the mission statement, which is further enhanced by the balance of cool and warm colours.