Natural Program's primary objective was to bring Chinese and herbal medicine into the new millenium. In order to attract today's busy population, the typically "herbal" approach was superceded by clinical precision. Clean lines and bold colours were used throughout the marketing collateral to create a feeling of energy and vitality.

The identity uses a modern, rounded lettermark that resembles a tree, highlighted further by the use of green, and complemented with metallic silver to reflect the stainless steel used in the lab.

Introducing blue glass bottles and simple, bold, colourful labels ensured that Natural Program's Rescue Line of products stand out from the competition, while further emphasizing their clinical approach to natural medicine.