With a successful, established location in Maple Ridge, it was time for The Deli Station to expand into a second location in New Westminster. A new signature look was required that would carry through to future locations.

A re-defined lettermark and colour pallette were united with a new tagline - "fresh food fast" - all to emphasize product quality and freshness.

Every visible element in the store was discussed in order to achieve a consistent appearance to the customers - bright and vibrant, yet warm and welcoming.