Growth and prosperity destined Binpal & Associates into new premises - a perfect time to introduce a new identity. An upscale look was required to present Binpal & Associates as
the prestigious law firm they
were becoming.

The logo itself represents a solution to a problem - the completion of an abstract puzzle - and although very modern and crisp, it has been paired with a more traditional font and muted tones to generate a feeling of warmth and approachability.

Telephone directories are often the first place people look for a lawyer, so presenting a consistent image throughout all advertising and marketing emphasized the stability and reliability that potential clients were looking for.